Content Writing for Search Engine Optimization


Over the past couple of years building websites for folks, I’ve encountered quite a

few that want to write their own website content.  Here’s the pros and cons list of

the content writing world:

Client Developed Content pros

-Less work for me

-Less cost for clients with budget issues

Client Developed Content cons

– Clients have no knowledge of search engines and the way Google finds content

– Clients don’t always have the best writing and grammar skills

– Clients often don’t know what is important to write about

All of these cons add up to me having to do significant revisions on client-written content, thereby negating the cost savings that I gave them up front.

The bottom line is that without quality written content, the client’s new website is going to be ineffective at converting site visitors to customers – and that’s if the content is even good enough to get new visitors.  Because of the challenges and confusion involved with writing content, I am writing this article about content writing for websites and search engines, based on best practices in 2015.   This article can be a great refresher course for web developers who are writing content for clients, and can be used as a reference tool that developers can point clients to.  Here’s the down low on content writing for the internet:

Content Writing For Optimal Search Engine Performance – For Developers and Clients.

Here are the major elements that go into a page of web content, from top to bottom:

Title Url Meta jpg

1. Page URL:

Page or Post URLs (permalinks) should be set to “Post Name” so that when you visit the page or post relating to “best marketing practices” it should look like:

The URL is the first step (but not the most important) in how Google matches a search query with content on the web.

2. Page Title:

The Page Title is what shows up in the tab at the top of your browser when you are on a given page.  The page title is the second piece of information search engines look at when matching a search query with content.  The page title should include the major keywords that you would like people to find your site for.  For example, if you are selling a marketing program, and you have used the Google Keyword Planner to establish that a large number of people are searching for “effective marketing techniques in 2015″ and you wish to have your page of content show up in search engines when someone types that phrase in the search bar, then your page title should read something like “The Most Effective Marketing Techniques in 2015″.

3. Meta Description:

The meta description is the portion of a page that gets pulled up in search results, along with the page title and page URL.  Search engines use the meta-description heavily when matching queries with search.  Make sure that you use variations of the keywords you are wanting to get ranked for in your meta-description.  If you are using WordPress for your site, you can download Yoast SEO which allows you to make a custom meta description.  If you don’t specify the meta description, the search engine will generally just pull the first 150 characters from the page to show in search results.

4. Page Headings:

Headings used to be a lot more important in search engine algorithms that they are now.  I still include them but in order to not over-optimize* keywords, in the previous example, I might make the primary heading on the page (using H1-4):

Best Modern Practices For Marketing Your Business

5. Page Content – The Meat and Potatoes

Picture the content on your page as an advertisement for the product you are writing about.  It can be difficult to accept, but the reality is that 90% of the people who visit the page will never read past the first paragraph (so congratulations if you’re still reading, you’re a champ).  What does this mean for you?  Make a list of the top five points you want to communicate to the target audience.  These top five points should also be researched in the Google Keyword Planner so that you can make sure you are using the words and phrases the potential clients are using while searching the internet for information.  Here is an example of the top five subjects I wish to communicate about the page named “effective marketing techniques”

1. Marketing for Small Businesses

2. Social Media Marketing for the Tech Industry

3. Email Marketing Best Practices

4. How to Use LinkedIn for Marketing your Business

5. Does Twitter and Facebook Really Work For Manufacturing Businesses?

I normally start the page off with a short attention grabbing sentence or two then lead into a bullet point list that would involve my top 5 concepts.  Immediately after this segment, I provide my call to action.  In this case, my call to action might be “Get Instant Access to Our 2015 Marketing Guide.”  This would possibly forward to an auto-respond email that adds them to your list and gives them a link to the e-book.

6. Above the Fold – A Very Important Concept

Above the fold refers to the area of a web page someone can read without scrolling down.  It is extremely important to communicate your most important points in this area, so that it takes no extra effort.



What should you write pages of content for, and how many pages is the right amount?

I get this question frequently and the answer is different for different types of businesses, but I’ll try to generalize so that the information applies to as many types of businesses as possible.

Example of Content Pages for Manufacturing Companies (applicable to others):

Many of the manufacturing companies I work with have fairly complex product lines.  My conversation about content writing usually starts with the question: “What is the main profit producing component of your business?” I follow this question with “What do you consider the biggest area of growth or opportunity for your company?”  The general goal of these questions is to find primary, secondary, and tertiary areas of specialization for the company.  The products and services identified are to be leveraged for online searches.  The point in writing the content is to ensure that search engines will be able to match OEMs and sourcing personnel with the content they are looking for.  Let me give you a brief example:

A company that manufactures molds for injection molding would first identify the largest components of their business.  This company may provide molds for the automobile industry, signage, and for children’s toys.  Clearly they want to be able to be identified on their website with these industries, so the main pages of the website should involve these topics.  Subcategories of these industries, or specific types of molds relating to these individual industries would also have pages, usually in a drop-down.  As a general rule to streamline the process, I find around 5 main categories for pages, then 5 sub-pages that break off of these.

Content Pages for Other Industries:

The general model outlined above can be expanded upon for more complex business models and product lines, it can also be simplified for more simple businesses.  The end result should be that the content written for the site should be generated to ensure that the company is being found online for the most important aspects of their businesses.

*Over Optimization and Keyword Concentration

In years past the best case scenario for content writing was to stuff as many keywords and phrases into a page of content.  Google has caught on to this shady method of keyword stuffing.  Even two or three years ago, the recommendations I was getting was to have up to 3% keyword concentration in a piece of content.  I personally think that this is way too much, and have seen evidence to suggest that beyond strategically placing the keyword in a couple of major spots, heading, url, meta description, etc., you shouldn’t be focusing on just that one keyword.  Search engines are now smart enough to understand the topic of a piece content, and to match searches up with content that may not even contain the exact words typed in.  This doesn’t mean that you ignore the phrase that you want to optimize for, but just don’t use it more than a couple of times.






The Search Engine Battle Continues in 2015

I’ve recently been doing some reading in the forums like BHW and others about what SEOs are doing to adjust to Google’s algorithm changes.  What’s really changed? Buckle up…

Buckle up for 2015 SEO


Here’s what’s changed in SEO, I’ll give you a bullet point list to keep it simple:

– Nothing

– Nada

– Zip

Trust me, I’ve fallen prey to the trap of paralysis by analysis, and if you do enough reading and video watching about seo you will want to dump your clients and jump off a 10 story building.  I would propose to you that you take a deep breath and remember what we know about seo.

1. Do your keyword research, determine what will be a good keyword group to go after based on competition and profitability, and write your content around it.  Obviously you want to place your best keywords in headings and meta-descriptions, and then vary them throughout your content – not too much, not too little. If you don’t know what this means, ask a question in the comment box below.

2. The meat and potatoes of seo is backlinks.  Where do we get backlinks?  This hasn’t changed for several years, and it never will.  You need them from credible sources, or from sources that you create that look credible.  For more on sources that look credible which you create, read through the seo master training segment I wrote on here.  For more on the actually credible sources, read on below, I’ve recently been getting some amazing results from some fairly simple actions.

3. Social signals, video, schema tags, and all the other hype.   The schema tags will never have an enormous impact on your seo.  Can they help? Yes.  If you don’t use them will you die? No.  As for the rest of the list here, it’s common sense stuff.  Create hype about your business on social, video, and other avenues, and Google may or may not have a way of figuring it out and improving you rankings, but more likely what will happen is that you are spreading a lead net much wider by using different types of media, thereby increasing your website traffic and the number of people linking to your site.  I advocate that you do as much of this stuff as you have time for, but keep your focus on diverse links.


Now for your SEO 2015 tidbit of the day.

The general contractor I mentioned previously  in my case study (yes I need to update that study) jumped from 40 something in the serps, to 28 almost overnight due to one simple super easy thing.  I contacted one of the companies that he bought product from and asked them to add a link for him as one of their trusted contractors.   They had a industry authority site, and that one backlink caused this significant jump in his serps for multiple keywords.  My project for the coming months is to contact more of these suppliers and ask them to do the same.  He will be in the top ten before you know it.

If you want to get your clients some major ranking fast (not too fast because you get paid monthly), think about who their friends are in the industry.  Ask them to make a list of people they buy supplies from, ship to, work with, and start making phone calls.  Trust me, this sure beats building PR blog networks.   Of course there are always the cases where you are working with a new company or one that doesn’t have a lot of connections and the PR sites will be your only option.  If this is the case, read through my SEO Masters

If you want my help with implementing some of this, leave a comment below and I will get in touch.  Hope you enjoyed the read!

Nate W.  – The SEO Guy



SEO Case Study

IBO forums is excited to present a real life ongoing SEO case study that presents real data, from real search engine optimization techniques used today, in 2015.

Here are the specs on the case.  Each bullet represents an important part of what’s important to an SEO selling his services.  If you don’t know why one of these is important, submit a comment:

– A general contractor in a medium sized market.

– Wanting to rank for the keywords Kitchen Remodeling, and Bathroom remodeling.

– Majestic SEO trust flow and citation flow of 2/2 as of 9/14/2014  (really low)

– Various spammy backlinks but no really good links

– The profitability of sales on these two keywords are about 10,000 for a kitchen and 5,000 for a bathroom

Steps Taken:

9/10/2014 – Added the business address to the website to make it agree with the Google local listing

9/12/2014 – Added a backlink on to two of my PR blog (PBN) sites – both of the sites are PR 1 with modest domain authority.   Neither site has any relevance to contracting, but I placed the backlinks into  posts I created to be relevant.  The links were “kitchen remodeling in Erie” and “kitchen remodeling contractor”.   I am starting with kitchen remodeling backlinks (and varying how I write them) because it is more profitable, and because it is more competitive.  The link juice going to the main url will boost the bathroom keyword as well. Here is a screen shot of what we have seen develop over the last two weeks or so:

seo case study 2014

Update 4/6/2015  Seo On General Contractor Site

Here are the current ranking charts for the contractor, local keywords: kitchen remodeling and bathroom remodeling.

Kitchen Remodeling 16th in serps

kitchen remodeling seo april 2015

Bathroom remodeling 16th in serps

bathroom remodeling seo april 2015

Majestic Trust Flow Citation Flow improved from 2/2 to 11/12

So what did we do to get the large improvement in rankings?  Well let me start by saying that this customer is on the low end of price when it comes to SEO, so these results could realistically be obtained in about half of the time.  I tried a number of things over the past couple of months to see if there were methods to get some ranking other than the go-to of backlinks and on-page seo.  Here’s a couple things I tried:

– Expired tumblr blogs with high page authority and domain authority (I spent a lot of time and effort with these for no results)

– Social signals/ Facebook likes / Google Plus (no results)

– High PR backlinks on sites that had no relevance to the contractor’s industry (good results)

– High PR backlinks on sites that were relevant to contractor’s industry (equally good results)

Each jump in ranking you see on the chart is directly correlated with addition of a backlink.  The steeper climbs on the charts are correlated to exact anchor text like “kitchen remodeling contractor” and to the power of the backlink.


We will keep you updated with more results in coming weeks!  Like us on Facebook to get notified when new results are in.


Create Great Advertisements That Work – The Professional Way

Advertising Creation Classroom for Your Business!

(don’t worry about grades…think about profits)

How do professional advertising agencies create ads?

We start with the “Big Idea”.  The Big Idea is not just a selling point in your advertising, it’s the Biggest Point There Is

If you do not have a great Big Idea, you will most likely not have a great advertisement that works to sell your product.  When brainstorming your Big Idea, remember that you are to be focusing on your target market that you found out about in the last lesson. Click Here if You Have Yet To Read Marketing Key II.

The Big Idea needs to relate to them in an emotional way and speak to their specific needs and interests.

Step 1: Physically Write Down the Big Idea Behind your Advertisement, Then Answer the Following Questions:

Is it distinctive, relevant, unifying, memorable, sales driven?

Does it focus on your target market?

Does it connect mentally, emotionally, physically, or spiritually?

Step 2: Create Your Graphics and Artwork and Answer the Following Questions:

Do they support the Big Idea?

Do the make a bold statement and connect with the senses?

Step 3: Create Your Headline and Answer:

Does it also support your Big Idea?

Does it arouse curiosity?

Does it connect emotionally?


Step 4: Slogan

Does it communicate your Big Idea?

Is it funny, catchy, or memorable?

Step 5: Body

Is it simple, to the point, and fun to read?

Here’s a great example of an advertisement that exhibits the Big Idea in a way that connects mentally, emotionally, and makes a big visual impression:

big idea


Remember, your ad does not have to contain all of the possible elements of an ad, but it should clearly state your message, accomplish your purpose, and communicate your Big Idea.

How to Spend Your Marketing Budget

How to Spend Your Marketing Budget:

 Success Starts Here Freeway Style Desert Landscape

In the last post you read about market segmentation: hopefully you were able to create a really clear picture of who your target market is, and answered a large number of questions about their spending habits and behaviors.  If you have yet to read the post, click here to read Keys to Marketing Part I.

Back to the previous example of the garden center, assuming you found out that your target markets were:

1. Local landscaping companies that buy large quantities of mulch, fertilizer, and decorative plants

2. Middle aged to older women who are passionate about gardening.

Let’s start with local landscaping companies.  You found out from your survey and other various methods that this target market:

          Shops based mainly on price

This fact gives you an idea of what to emphasize in your ads.  Things like bulk discounts, and merchant credit accounts will be effective.


          Has a problem with waiting in line behind customers buying a flat of flowers

Maybe you need to create a special checkout system for these companies that eliminates waiting.


          Heard about you from Google searches, or saw your sign out front

These are both valuable.  You may need to ramp up your search engine optimization to grab more of these, or consider a billboard in an area where local landscaping companies may spend a large amount of time driving.


          Are mostly owned and operated by middle aged males 35-45

You found out from your research which radio stations these individuals are likely to be listening to while driving to jobs, what television shows they are likely to watch at night, and are often spending time on Facebook in the evenings.  You now know how to target radio, television, and social media advertising efforts.


          Are mostly middle income 60-100k

You found out from your research what recreational activities this income category is most likely to partake in, what stores they shop in, and what their other spending habits are.  From this information you can target advertisements in related publications, and arenas where these individuals will spend time.


Secondary Target Market – Middle aged to older women

You found out from this market segment that they:


          Shop based on the quality of the plants, and the knowledge of the staff

This information gives you key themes to emphasize in your marketing messages and advertisements.


          Regularly use Instagram to Share Photos of Their Garden

Sign up for Instagram and start sharing my friend.


          Enjoy Posting Pictures of Their Gardens On Facebook

Gaining a large Facebook following is valuable for most businesses.  Start encouraging and incentivizing Facebook likes on your business page.  Get innovative and push it as much as possible in your other ads.


You are hopefully starting to see how market segmentation, and information gathering can help you focus your marketing efforts with laser precision. If you want to find out more about market segmentation, I’ve created a number of awesome tools to help you develop your market segments and start creating ads that really work.  They’re absolutely free through my newsletter.

 Click to Sign Up Here


 You’re ready for the next lesson: Marketing Key III – How the Pros Create Advertisements that Consumers Can’t Resist

Getting Hosting and Setting Up PR Sites on Aged Domains

Part IV Now I bought a PR Expired/Aged Domain, What to do with It Now?


Just like an antique car restoration, we’re going to learn the art of blowing the dust off and pulling value out of old domains.

From part III. You researched and found the perfect high PR domain, put a bid on it, and won the bid (or used the buy now option that is available for some expired domains).   If you didn’t read the previous section, go back and read it now.  The tools I lay out for you are absolutely vital for buying the right domain.

So, why did you buy this domain in the first place?  The aged domain saves you tons of trouble in building backlinks to your site, and getting that domain age and authority that Google finds important.  The big question is, how do you leverage the existing backlinks to the domain, and also the age and page rank authority the site already has to drive traffic and cash-flow to your target site?

The first thing I want to discuss, is why I think aged domains will be a long term solution to avoid Google update penalties.  Think about it like this:  You have had a site for 8 years that sells shoes online.  You decide one day that you are not happy with your hosting company and the overall look of your website, so what do you do? You switch hosting, change up some of the content and pages to your site as well as the theme, and then you’re back in business selling shoes.  It doesn’t make sense that Google could penalize you for changing some of the basic function of your site and your hosting company right?  You may notice an initial drop in traffic, but within a couple of weeks you will be back where you started.  Essentially, that description is exactly what we are doing, but instead of just changing the hosting and the theme, we are changing the point of the site – to drive “link juice” to our target site.

A couple of things will help you keep link juice flowing from this site to your own.  I will put them in order of importance (subject to opinion but based on the results I’m seeing.  If you see something different, help us all out and leave feedback!):

  1. Overall number of high power backlinks that point to your aged domain
  2. Content on the site that is relevant to your target site
  3. Backlinks to the aged domain that are relevant to your target site
  4. Eliminating plugin footprints, and other footprints that will cause Google to devalue backlinks
  5. Hosting your high pr site on a different I.P. address than the target site (different host, or a host that is designed for SEO and allows you to assign different IPs to each high PR site)
  6. Utilizing 301 redirects for 404 not found errors (which will occur because you are not recreating every single page and post from the original site).
  7. Making the site you build on the aged domain as realistic and legit looking as possible.

I am going to do my best to cover the information you need to get your PR site up and running in this post, but I recommend that you

Click Here

 to sign up for my newsletter where I’ll go in depth into these steps that will really maximize your earning potential from the site.



How to Set up Your PR Site on an Aged Domain


Once you buy the domain and you see it show up in your account (this could take up to two weeks after you win an auction for it).  The next thing you will have to do is set up hosting for it.  Hosting can range anywhere from free, to $30/month for most group hosting accounts.   I have tried some of the free hosting sites to host my domains but have had a bad experience with several of them.  Realistically, the hosting companies have to be making money somehow, and usually they will give you limited functionality to motivate you to purchase their hosting for a monthly fee.  I still haven’t found a free one that works well.  The second option is to use cheap hosting.  Once again, you will have trouble finding really good ones, but the big thing is that you want to make sure that the hosting company offers Cpanel, which makes it easy to manage the back end of your site.  I will give you a list of some decent ones at the bottom of the site.  Here’s the key take-away with hosting:

Your PR site needs to be hosted on a different server IP than your target site and if you have multiple PR sites containing backlinks to your target site, each one of those needs to be hosted on a different IP .

How do you accomplish getting your PR sites hosted on different IPs?  Either you can use a different hosting company for each, or you can go through one company that specializes in individual IP SEO hosting.   I find the latter option to be most efficient, and the easiest to manage.

So you’ve set up hosting for your site, on to building a simple site on the domain.

 Part V: Building a Simple Site on Aged Domain – Coming Soon.

Sign up for the IBOF Newsletter to get insider SEO info Sooner


How to Buy High PR Aged or Expired Godaddy Domains

page rank

How to Buy High PR Domains – SEO Tutorial Part III


Assuming you already read part one and two of my free SEO guide here on, you are anxious to get started buying some domains with high PR and start getting some major search engine ranking for your target site.  I am going to give you some of the best free seo tools and services to jump-start your keyword research. 

To start, think about the website you are looking to get ranked on the first page of Google.  The question you have to ask yourself is: Is my website positioned in such a way that I can compete with other businesses that are currently on the first page of Google and other search engines for the keywords I want to rank for?   If you are not sure, set up a Google adwords account and use the Keyword Planner to get some insight into the competitive environment for your keywords. 

If the answer is yes  get ready to learn!

Let’s just assume for a minute that you own a local construction company and currently have a website called  You already followed the steps in part one and part two of this search engine optimization tutorial series.  You have checked out what keywords people are currently finding you with in searches through webmaster tools.  Let’s also say that you found that one of the keywords you are being found for is “best siding contractor in Columbus Ohio”, but you are currently positioned #30 in the search engine.  (you can find this information at: Webmaster Tools – Search Traffic – Search Queries – Scroll to the bottom and look at AVG Position). 

You decide this is a valuable keyword for you to chase after so you want to do some SEO to get ranked higher for it. 

I am about to tell you some extremely valuable stuff so follow it exactly and you will get awesome results:

How to Find a Good Expired Domain

The first thing you need to do is visit and click on Godaddy expired domains. 

On this landing page you see a link to “show filter” click on this.

Check the box that says “no fake pr” and the one that says “no unsure pr”.  Then go to the field that says “min page rank” and select “2”.  Go to the field that says “min backlinks” and select “10”.  If you want to know more about what all of those mean, leave a comment and I’ll respond.

Now,   Assuming you have the business described above (change it according to your own), browse through the list.  You are looking for some main points here:

1.       A PR of 2 or higher

2.       A relatively large number of backlinks (BL)

3.       Ideally mostly green dots (C,N,O,D)

4.       Ideally older is better

5.       Some residual traffic (under the traffic tab)

6.       Ideal (but not absolutely necessary)some relevance to your business.

After looking through about five pages I finally found something that may work.  It’s a PR 2, good number of backlinks, no residual traffic but it’s not necessary.  It’s got about two days left on the auction but right now the bid price is $10 (after you set up an auctions account with Godaddy, I usually bid $50 on these and get them more often than not for around $15 since Godaddy does incremental bids for you). The domain is 

expired Godaddy domains

I picked this one because I am assuming some of the back links are at least generally related to building things – unlike one that is called “”  Like I said, you don’t absolutely have to have a related domain, it just helps.  Now that I found a decent domain I like, let’s buy it right?? NO!

How to Do Research on Expired PR Domains

You next task is to determine if this domain is worth buying.  It passed the initial test, but we need to take a closer look at it.  Go to and put the url into the field.  Now you’ll see several things: How many backlinks the site is registering,   then a couple of other important things are the “trust flow” and “citation flow”.  

checking backlinks on pr domains

The higher the better for these numbers, but generally a trust flow of at least 10 is desired. Now click on the “backlinks” tab and review the backlinks to the domain.  Do they have high trust flow and citation flow?  Do they look legitimate, like they are not spammy backlinks?

checking the whois registrar information

For this one, they look good.  So this one checks out, let’s buy it right? NO!

How Do I Check for a Dropped Domain?

Your next stop is  Type your prospective pr domain into the search field.  You are looking here to make sure that the domain was never “dropped” .  Also if there were a large number of previous registrars to the domain, you should be concerned. 


So this one checks out here.  Now, on to your last due diligence stop. 

How Do I Check the History Of a Domain?

Go to Like before type the domain into the search field. And you should see a calendar come up with highlighted dates.  Ideally you want the domain to have been an active website in the fairly recent past.  If the last time the spider was able to find information was 3 years ago, chances are you have lost quite a bit of authority from Google.  You want to click back through a couple years and if you get any 301 or 302 errors, don’t buy the domain.  I don’t have time to explain what this means now, but if you have questions put them in the comments below. looks like a great domain to get some link juice for my network, so excuse me while I go put a bid in on it for a construction company I’m doing SEO on. 

Part IV Now I bought a PR Expired Domain, What to do with It Now?

Part II SEO Guide Using High Power Back Links – How To

High Power Backlinks SEO Guide


– The Secret to Achieving Massive Results for Your Business Online

Part II.

or take me to part I.


What is a high power backlink?  First of all, if you have had a business online for any amount of time you probably know what a backlink is.  For those of you who don’t, a backlink is simply a “link back” to your site, from someone else’s site.

Why do backlinks help SEO? Backlinks are one of Google’s  (or other search engine) ways to determine how important your site is.  If Google sees you have large numbers of backlinks coming from very important sites (think versus then your site will be deemed “important”, and subsequently, when a potential customer types in a search query that corresponds to content on your site, Google will choose to display your site over one who has similar content but not as many backlinks.

How do you get backlinks?  There are hundreds of ways to get backlinks, but there is only one





(ok you get it, it’s pretty cool)

Way to get backlinks that will always produce results.  And, if you do it right, Google will never be able to penalize you for doing “black hat” seo, like those crazy Penguin

OCT 24 2010 Edit024

updates tend to do to business owners who aren’t doing it right.

How is it possible that you will not get penalized by Google doing this type of SEO?  Here’s what we are doing.  We are building full on sites, on aged domains (that are already highly ranked and backlinked), essentially creating partnerships with sites that are already ours (but the big guys don’t know it).

Like I said before, I was a dummy at this stuff a year ago, now I am killing it in searches for tons of websites, and tons of keywords.


Here is the step by step list.  I am linking each step to a blog post, or to a video that will give you more in-depth knowledge of each.  If I don’t have a link there, I will soon.

I realize there are a lot of guys out there that will start to tell you how to do this stuff and then leave major key pieces out that will leave you scratching your head, but I experienced all of the frustration so you won’t have to.

Here Are The High PR Domain Keys:

  1. Find Yourself a Great “aged” domain.
  2. Host the domain
  3. Build a WordPress site on the server
  4. Write some decent content for the site
  5. Add in pictures and links to your target site
  6. Watch your ranking climb

You guys are going to go crazy with how well this works and get addicted to buying these aged domains like I am.  Careful though!  I want to help you avoid the mistakes I made when I started though so you don’t waste a boatload of money.   Don’t just go crazy buying domains and get drowned paying hosting fees and auction fees.  It will kill you, trust me.

If you don’t want to wait for me to make videos for all of the steps, sign up for the newsletter and I will give you the high pr seo training you need.

Click Here for the SEO Master Key Email Tutorial


Take me to Part III!

Part III How to buy expired PR Godaddy Domains

Local SEO – Step 1 for Getting Sites Ranked Online

So you’ve started an online business or a local business with a website and you want to start marketing it.  Where to start? What are the best SEO services?

local seo

First of all marketing different kinds of businesses requires different techniques but the fundamentals remain the same.

I will cover in subsequent posts what works best in website marketing and seo for different business types.  To get started I will give you the techniques I used for one business I recently started and got some amazing results with SEO.  If you need more learning on what SEO entails, give this article and the resources I suggest a good read.  It gives you real, by the book, SEO service that’s not just affordable, this is free SEO information.  Get the top SEO tips from search engine optimization consultants that know their stuff.  Join the search marketing USA revolution.


The Local Component of Achieving A Large Amount of

Traffic to Your Site


  • The first step I took in getting this website ranked in Google and other search engines was to write good content for it.  If your business is a pizza shop and you want to get customers from internet searches,  you need to first do a little research.  You can come up with some solid keyword research using the Google keyword tool – research keyword ideas.   Once you have a good idea of what keywords you want to be found for online, you need to write content around those keywords.  Remember, if your content doesn’t contain the words someone would type in to find you, you are not going to be found.  I recommend that you include your most important keywords in the title, meta-description, page url, and title of the home page.  For secondary and tertiary keywords you can write separate pages.


  • At this point you should have 3 to five pages of content.  For writing good seo content to get ranked in search engines, I recommend somewhere around 400-700 words per page.  Now double check to make sure that the individual page urls, titles, meta descriptions all have an adequate representation of the keywords.    Now, assuming you are using a content management system like WordPress ( I recommend WordPress because of the wide flexibility of plugins available for search engine optimization and other functions), you should download several plugins:  an SEO plugin (pick one with high ratings), and a Sitemap building plugin.  Activate these plugins, and you should find them either on the main control panel menu, or under the “tools”.

Go into your sitemap generator plugin, and generate a sitemap, making sure that the boxes for “ping Google, and Bing” are checked.   You now want to locate actually website address for the sitemap.  It should look something like   Keep this in mind, as you’ll use it later.

Screenshot 2014-04-07 15.08.36

  • Create a Google Plus account, Google Webmaster tools account, and Google analytics account.  Once you create these accounts, you be given a code to put into your website header for verification purposes.  If you don’t have the technical expertise to put these codes in yourself, ask a question in the comments below.

These accounts will do several things for you, the Webmaster tools account will allow you to submit your website to Google, and also to submit your sitemap  that you created earlier.  You should just have to past in the “/sitemap.xml” portion of the url.   The analytics account will allow you to track statistics thoroughly on your site.   Your Google plus account will allow you to get into the Google maps for businesses.  Be sure to create a business page inside of your Google plus account and fully fill it out.  Once you put your address information in, you will then have to receive a postcard in the mail to verify that address.  Make sure you verify, because if you don’t, you will never end up showing up in Google maps.

Congratulations!!  You just completed the first step in getting your business online.  Now you are ready for the real meat and potatoes of Search Engine Optimization.

Part II.   Creating High Power Backlinks

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