Part IV Now I bought a PR Expired/Aged Domain, What to do with It Now?
Just like an antique car restoration, we’re going to learn the art of blowing the dust off and pulling value out of old domains.
From part III. You researched and found the perfect high PR domain, put a bid on it, and won the bid (or used the buy now option that is available for some expired domains). If you didn’t read the previous section, go back and read it now. The tools I lay out for you are absolutely vital for buying the right domain.
So, why did you buy this domain in the first place? The aged domain saves you tons of trouble in building backlinks to your site, and getting that domain age and authority that Google finds important. The big question is, how do you leverage the existing backlinks to the domain, and also the age and page rank authority the site already has to drive traffic and cash-flow to your target site?
The first thing I want to discuss, is why I think aged domains will be a long term solution to avoid Google update penalties. Think about it like this: You have had a site for 8 years that sells shoes online. You decide one day that you are not happy with your hosting company and the overall look of your website, so what do you do? You switch hosting, change up some of the content and pages to your site as well as the theme, and then you’re back in business selling shoes. It doesn’t make sense that Google could penalize you for changing some of the basic function of your site and your hosting company right? You may notice an initial drop in traffic, but within a couple of weeks you will be back where you started. Essentially, that description is exactly what we are doing, but instead of just changing the hosting and the theme, we are changing the point of the site – to drive “link juice” to our target site.
A couple of things will help you keep link juice flowing from this site to your own. I will put them in order of importance (subject to opinion but based on the results I’m seeing. If you see something different, help us all out and leave feedback!):
- Overall number of high power backlinks that point to your aged domain
- Content on the site that is relevant to your target site
- Backlinks to the aged domain that are relevant to your target site
- Eliminating plugin footprints, and other footprints that will cause Google to devalue backlinks
- Hosting your high pr site on a different I.P. address than the target site (different host, or a host that is designed for SEO and allows you to assign different IPs to each high PR site)
- Utilizing 301 redirects for 404 not found errors (which will occur because you are not recreating every single page and post from the original site).
- Making the site you build on the aged domain as realistic and legit looking as possible.
I am going to do my best to cover the information you need to get your PR site up and running in this post, but I recommend that you
to sign up for my newsletter where I’ll go in depth into these steps that will really maximize your earning potential from the site.
How to Set up Your PR Site on an Aged Domain
Once you buy the domain and you see it show up in your account (this could take up to two weeks after you win an auction for it). The next thing you will have to do is set up hosting for it. Hosting can range anywhere from free, to $30/month for most group hosting accounts. I have tried some of the free hosting sites to host my domains but have had a bad experience with several of them. Realistically, the hosting companies have to be making money somehow, and usually they will give you limited functionality to motivate you to purchase their hosting for a monthly fee. I still haven’t found a free one that works well. The second option is to use cheap hosting. Once again, you will have trouble finding really good ones, but the big thing is that you want to make sure that the hosting company offers Cpanel, which makes it easy to manage the back end of your site. I will give you a list of some decent ones at the bottom of the site. Here’s the key take-away with hosting:
Your PR site needs to be hosted on a different server IP than your target site and if you have multiple PR sites containing backlinks to your target site, each one of those needs to be hosted on a different IP .
How do you accomplish getting your PR sites hosted on different IPs? Either you can use a different hosting company for each, or you can go through one company that specializes in individual IP SEO hosting. I find the latter option to be most efficient, and the easiest to manage.
So you’ve set up hosting for your site, on to building a simple site on the domain.
Part V: Building a Simple Site on Aged Domain – Coming Soon.